EXPLORATIONS
A collection of concepts, alternate directions, and
creative explorations developed throughout the design process that showcase ideas beyond the final deliverables.
Not Every Great Idea Ships
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But Every Great Idea Starts Somewhere
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Not Every Great Idea Ships ✳︎ But Every Great Idea Starts Somewhere ✳︎
READY CA
SOCIAL SYSTEM
As part of the ReadyCA rebrand, I explored a range of social concepts that extended the identity across digital channels. Created throughout the creative process, these designs helped test the flexibility of the brand system. While some concepts informed presentations and others remained internal explorations, each reflects my approach to building cohesive, scalable brand experiences.
His Eyes Foundation Campaign Exploration
A conceptual campaign developed for the His Eyes Foundation, inspired by its mission to encourage people to see others through the eyes of Jesus. Through thoughtful art direction and visual storytelling, the work explored themes of compassion, empathy, and human connection.
SAN DIEGO TOURISM COLLECTIVELY
BOX DESIGN
Conceptual packaging designs developed to explore new ways the
San Diego Tourism brand could be experienced through physical touchpoints. These explorations focused on translating the destination's identity into a memorable unboxing experience.
