my work
Current work
PROFESSIONALLY SPEAKING
the shipyard agency
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the shipyard agency *
CLIENT:
SAN DIEGO ZOO
YEAR:
2025 - PRESENT
CURIOUS CREATURES WELCOME
THE ASK:
Create a campaign that celebrates kids' endless curiosity and inspires families to experience the San Diego Zoo through the eyes of a child.
DIGITAL + OOH
CLIENT:
San Diego County Regional Airport Authority
YEAR:
2025 - PRESENT
THAT’S SO SAN
THE ASK:
Launch the new Terminal 1 with a campaign that reintroduces SAN as an airport experience only San Diego could deliver.
DIGITAL + OOH
CLIENT:
SAN DIEGO TOURISM AUTHORITY
YEAR:
2022 - PRESENT
COME TO THE BRIGHT SIDE
BRAND PLATFORM:
In 2026, San Diego Tourism introduced a new brand platform centered around the idea that San Diego isn't just a destination—it's a disposition. Since its launch, I've collaborated on the ongoing evolution of the platform, helping shape creative thinking and translating the strategy into integrated campaigns across social, digital, and OOH.
AWESOME ALL YEAR NOW BOARD
WORLD CUP COVERAGE
GUIDE TO THE KIDS STUFF
THE ASK:
Create a kid-led content series that turns childhood dream jobs into themed San Diego adventures, inspiring families to explore the destination through a child's imagination.
MEET AMERICA’S
BRIGHTEST CITY
THE ASK:
Develop a campaign that positions San Diego as the premier destination for meetings and events by showcasing experiences beyond the conference room.
SAVED YOU A SEAT
THE ASK:
Develop a 360° culinary content series that immerses audiences in San Diego's vibrant food scene and inspires travelers to experience the destination one bite at a time.
ONE BRIGHT IDEA
THE ASK:
Create an episodic content series that uncovers San Diego's standout experiences through entertaining, story-driven content that inspires exploration.
BLISS BREAKS
THE ASK:
Create a sound-driven video series that uses ambient audio to immerse viewers in San Diego's natural beauty and calming atmosphere.
ARCHIVE
Listen up.
THIS IS THE OFFICIAL SAN DIEGO PLAYLIST THAT I CURATED.
CLIENT:
VISIT SAN LUIS OBISPO
YEAR:
2022 - PRESENT
THE LAND OF
BRAND PLATFORM:
In 2022, Visit SLO CAL launched The Land of..., a hero brand platform celebrating the endless possibilities of San Luis Obispo County. Built around the idea that every traveler discovers their own version of SLO CAL, the platform unified the region through flexible, personalized storytelling. While I wasn't part of developing the original strategy, I helped bring the platform to life through digital campaigns, interactive experiences, and integrated creative executions.
The quiz has retired, but the pins LIVE ON
PINTEREST QUIZ
THE ASK:
Create an interactive campaign that helps travelers discover personalized San Luis Obispo experiences through custom Pinterest inspiration boards tailored to their interests.
VIDEO PINS
DIGITAL + OOH
san luis obispo county regional airport
As part of my work with Visit SLO CAL, I developed creative for San Luis Obispo County Regional Airport (SBP), showcasing the airport as the Central Coast's gateway to convenient, worldwide travel through its growing network of domestic and international connections.
DIGITAL
CLIENT:
NEW YORK BAKERY
YEAR:
2023 - PRESENT
Organic social Posts
THE ASK:
Create organic social posts for marzetti’s
new york bakery utilizing their various
products to fit within current trend culture.
CLIENT:
VISIT CALIFORNIA
YEAR:
2023 - 2026
THE ULTIMATE PLAYGROUND
BRAND PLATFORM:
In 2024, Visit California launched The Ultimate Playground, a brand platform celebrating California as the world's ultimate destination for play and exploration. While I wasn't part of developing the original strategy, I helped bring the platform to life through digital campaigns and creative executions across multiple channels.
DIGITAL + OOH
PAST work
STILL PROFESSIONAL BUT OF MY PAST
LAFB NETWORK
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LAFB NETWORK *
SOCIAL POSTS
THE ASK:
Create social posts related to the LA CHARGERS,
LA RAMS, UCLA BRUINS, AND USC TROJANS FOOTBALL GAMES AND HIGHLIGHTS.
THE DAILY TEXAN
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THE DAILY TEXAN *
WEEKLY NEWSPAPER ISSUE’S
THE ASK:
Create and design the university of texas at austin’s ‘the daily texan’ weekly issue that highlight all things news, OPINION, DEI&B, Life&Arts, Comics, AND sports.
afterglow ATX
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afterglow ATX *
yearly issue
PROBLEM:
Create music inspired pages that will be featured in ‘afterglow’s’ yearly issue highlighting topics of tinnitus and local artist tameca jones.
